Our History

 
      JSP (formerly known as Leaderor CO., LTD.) was established in 1996 as a professional importer and distributor of pet medications, food, and supplies. In 1999, following the implementation of Taiwan’s Animal Protection Act, the company began promoting RFID microchips and quickly became the largest supplier of pet microchips in the country.
 
    In 2001, the Mad Cow Disease outbreak in Japan led to the halt of importing pet food to Japan. At the time, Taiwan relied heavily on Japan as its primary source for pet food, leaving many pet owners struggling to find safe and trustworthy alternatives.

    This crisis prompted JSP to take matters into its own hands—driven by the belief that pets deserve the same care as family, we began crafting our own pet treats with love and intention. What started as a small factory gradually grew into Taiwan’s leading pet food brand by market share. Step by step, we’ve built a reputation for quality and dedication, eventually becoming the top manufacturing partner behind many of today’s bestselling pet food brands in Taiwan.
        
    We believe pets deserve food that’s just as safe and reassuring as what we prepare at home. Treats do not need artificial flavors, biscuits do not need added coloring, and preservatives are not the only way to keep food fresh. That is the reason why we set out to create pet snacks that are both natural and delicious. Therefore, we challenged the norms of traditional food manufacturing—seeking out natural alternatives to artificial additives and enhancing our production techniques—to ensure every bite delivers both great taste and trusted safety.  
 
    JSP Co., Ltd. is a professional pet food manufacturer with production facilities and R&D teams based in both Taiwan and Vietnam. It is the only pet food company in both countries to be certified under all four major international food safety standards: BRC, ISO 9001, ISO 22000, and HACCP.

    With a commitment to pet health and long-term brand sustainability, JSP continues to lead the industry through its focus on safety, quality, and innovation.
 
 
      JSP’s R&D team is composed of professional veterinarians and animal nutritionists who design pet food based on pets’ daily nutritional needs using a variety of natural ingredients. Guided by evolving nutritional science, our team formulates to suit different breeds, ages, lifestyles, activity levels, and specific health conditions.

    Across the full spectrum of pet food, from jerky-style treats and dental chews to canned food, meal packs, meal boxes, and dry kibble for both dogs and cats, JSP offers exceptional research capabilities and scalable production. We also hold multiple invention patents in Taiwan, the United States, and China.
 
      Since founding Leaderor Co., Ltd. in 1997, she has been dedicated to providing veterinary clinics and pet retailers with high-quality, up-to-date products. She now serves as the CEO of JSP Co., Ltd., where she leads the company’s product development strategy and oversees both product innovation and manufacturing processes.

    CEO Huang comes from a veterinary background and understands firsthand the many challenges of operating in the pet industry. She also recognizes the limited selection of pet treats and supplements available to businesses in this field.
While many well-developed products exist overseas, they often face quarantine restrictions that prevent them from entering the market in Taiwan. Additionally, importers are frequently discouraged from bringing these products in due to the small market size and the lengthy, resource-intensive inspection and factory audit processes required.

    After accumulating over a decade of experience in product development and successfully scaling products to mass production with high market satisfaction, Dr. Mei-Jung Huang decided to develop a line of all-natural pet foods, entirely free of chemical additives, for Taiwan’s pet industry.
 

    Under its own brands, JSP has achieved remarkable success. It holds the No. 1 market share in Taiwan with its GooToe vitality treat series and leads the global Chinese-speaking market with the highly valued Herz low-temperature baked health food line. The company also offers the HEALTHY MOMENT series, focused on functional health supplements, and A Freschi srl, its turkey tendon treat series, which stands out as the only Asian brand ranked among the top 50 best-selling pet treats on Amazon in the U.S.

    These products have been warmly embraced across various markets, elevating the brand value of Taiwanese pet food on the global stage. With success spanning multiple pet food categories, JSP has rightfully earned its reputation as Taiwan’s leading pet food manufacturer.
      JSP has not only established strong brand recognition in Taiwan but has also successfully expanded its brands to the global stage. Brands under JSP, such as GooToe, Herz, and A Freschi srl, are now marketed in Southeast Asian countries like Singapore and Malaysia, as well as in Hong Kong and mainland China.

    Through partnerships with distributors in the United States and South Korea, JSP’s brands, including A Freschi srl, Healthy Moment, and Herz, are also sold in these highly competitive markets. This makes JSP the only Taiwanese pet food manufacturer to have successfully exported its homegrown brands to both the U.S. and South Korea.
      JSP not only owns a portfolio of well-recognized in-house brands and a factory with standardized mass production capabilities, but also boasts an outstanding R&D team, a highly skilled marketing and sales force, and the most comprehensive product line in Taiwan’s pet food industry.

    Moreover, JSP is the only Taiwanese pet food company with a strategic presence spanning both sides of the Pacific, including markets in the U.S., China, Taiwan, Japan, South Korea, and ASEAN countries. It proudly stands as a leading representative of Taiwanese pet food brands on the global stage.